1. Heineken: The Negotiation

    I love this so much. Bravo, Heineken, bravo!!

    Watch what happens when football fans try to convince their ladies to buy stadium seats for the home. #uefachampionsleague #HNKnegotiation

    Nice find, Damo!

    M. x

     

    guerilla viral 

  2. Hilarious find, thanks, Gual!

    M. x

     
  3. Snickers bids on misspelt Google search words - “Because you’re not you when you’re hungry”

    Snickers created a way to make bad typers recognise why they were unable to spell correctly. Snikkers Googel worked to bid on misspellings of common search terms. Each time someone misspelled a word (which was probably often, since people generally rely on Google to correct the terms for them) they got tailored ads asking them to “Grab yourself a Snikkers,” because “Yu cant spel properlie wen hungrie.” According to the agency, the campaign reached 500,000 people in three days of launch.

    Pretty neat idea!

    M. x

    via: creativity online

     

    SEM website google google adwords adwords advertising 

  4.  1

     

    Abercrombie & Fitch - #fitchthehomeless

    This is great. Love a bit of consumer activism!! Hope this takes off! 

    M. x

     

    activisim activist consumer clothing fashion social media 

  5. Science alert! Geometry + reactive material + energy = self assembled ANYTHING (almost)

    Here is a freaking cool piece of sciencey goodness for your Friday afternoon! 

    Self assembly at MIT

    The self assembly lab at MIT are composed of designers, scientists and engineers who have been busy working away at inventing self assembly technologies. The self assembly team have been working with other departments such as mechanical engineering, computer science, media lab and architecture.

    These guys have been designing specific geometries with specific materials to respond to energy and change state - which can be anything from heat, shaking, gravity, pneumatics, electronics, ANYTHING! 

    The research and the practise has only become possible with the cross-disciplinary collaborations between designers, scientists and engineers. 

    Imagine the amazing work we could do by collaborating with other agencies on this level. (If only money wasn’t an issue!)

    Amazing stuff! Thanks for the share, Vlad!

    More at www.selfassemblylab.net 

    M. x

     

    technology robotics architecture design engineering science 

  6. Robotic arm + Facebook connect = all kinds of awesome

    It might not be everyone’s cup of tea, but I just love this! Okay, so you remember these arcade coin games? 

    WELL! Intel have created this awesome engagement piece based around this coin machine concept. But with the use of robotics.. Because who doesn’t love robotics?!

    Users can connect via Facebook, and be bought into a live streaming environment where a sweet ass robotic arm spells out their name with blocks (share to get an extra block of course!). Users are placed in a queue to push the prize to the end of the dispenser. 

    Anywho, check it out at https://pushultrabook.intel.com/

    Vodafone Power Piñata

    Another similar execution that springs to mind is the Vodafone Power Piñata a few years back, where a robotic arm smashes a piñata with different weapons unlocked each day.

    Ariel Fashion Shoot

    Here’s another great one for Ariel stain removal, where users can connect via Facebook and onlookers can watch the product demo taking place as they walk through Central station in Stockholm.

    Loving these experiential/socially interactive tie ins!

    M. x

     

    experiential online facebook social media digital advertising product demonstration product demo robots robotics technology 

  7. The Rainbow Code

    My blog has been officially pimped with a huge gay rainbow! This is from a cool side project we’ve been working on at Holler, created off the back of the support of the Oxford Street rainbow crossing in Sydney after Mardi Gras. You can create a rainbow code for your blog or website by typing the URL and pasting the code! Easy peasy.

    Take a look at http://www.therainbowcode.com.au/

    M. x

     

    website coding petition 

  8. Omni multidirectional treadmill + Oculus Rift virtual reality = awesome

    For all you gamers out there. You’re welcome. :)

    Great find, thanks Matt!

    M. x

     

    gaming technology simluation experience physical experience 

  9. ‘Minority Report’ style motion control device

    Now pre-ordering for $79.99 USD. So awesome!

    More at https://www.leapmotion.com/

    Thanks Antonny!

    M. x

     

    motion control user experience UX interface technology 

  10.  1

     

    Google Map Maker

    Here’s a cool new development from Google, which allows users to contribute to their map service! Google Map Maker allows users to add local information such as building outlines, hiking trials, rivers, railways and more to Google Maps.

    According to Map Maker program manager Jessica Pfund, users can edit and update anything from historic buildings and streets to agricultural land, the Independent reports.

    Contributions made through the browser-based map editor will be reviewed by other users and Google staff, in a system similar to Wikipedia.

    Once approved, map amendments will appear on Google Maps, Google Earth and the Maps mobile app.

    Have a play! http://www.google.com/mapmaker

    Thanks Gual!

    M. x

     

    Google Google Maps Maps website development crowdsourcing UGC usergenerated 

  11. Some clients just need to understand…

    … that this kind of stuff WORKS!

    http://www.superimportanttest.com/

    Nice find, Fitz!

    M. x

     

    random website branding hilarious 

  12. Dove Real Beauty Sketches Parody

    This is hilarious. Nice parody of the latest viral sensation - Dove Beauty Sketches. My favourite line - “His eyes were rapey”

    Thanks Gual!

    Enjoy! And happy Friday. :)

    M. x

     

    hilarious funny advertising parody video youtube viral 

  13. Handmade flipbooks: on my DIY list!

     

    DIY make your own printing video 

  14.  1

     

    Transitions, timing and their impact on UX

    A very interesting read (with examples) on interface usability, and how it can improved with animation. Pasquale convincingly argues that animation isn’t just a tool for visual embellishment, but can help the brain understand cause and effect in an interface.

     https://medium.com/design-ux/926eb80d64e3

    Thanks Matt!

    M. x

     

    usability user experience design animation transition 

  15. donottouch.org - weird idea for a pointless website!

    http://donottouch.org/

    M. x

    Thanks Heathy!

     

    website random cool web development development crowd sourcing creativity