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    Guerilla Marketing - Grim Reaper in Martin Place, Sydney

    Walking through Martin Place this morning in peak hour, I was shocked as I almost walked into a person dressed in a full grim reaper costume!! Did a double take and almost had a heart attack! Way too early in the morning for that. 

    Apparently the grim reaper follows and stalks people that were walking in the area smoking - for ‘World No Tobacco Day’.

    Pretty scary and cool idea, it definitely got people talking!

    M. x

     

    guerilla awareness advertising promotion 

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