Kaiser Chiefs launched their new album in an interesting and incredibly social way. Basically they produced 20 songs and launched the new tracks on a website with a website. They then gave consumers the option to create their own, new Kaiser Chiefs Album:
- Customise the tracks and their order
- Create their own album artwork
- Supplied them with assets both social and traditional to be able to promote their personalised album
The great thing was, that for every copy of your album you sold you would get a pound.This campaign demonstrates brilliantly things like social shopping, crowd sourced product development and creating buzz from the bottom up:
via: Holler Sydney Labs/Gual Barwell
