Check this out. Immersive video player with an API licensed to media companies and brands. It’s a 180 degree experience inside of your iPad app.
Basically you can play any content you want and have users move around within that screen space. “We’ve taken the power of the still image, with the narrative from film and merging with virtual reality to create something entirely new.”
M. x
This is a great new developer’s platform that has just been released for anyone with an Android. Basically, you can program your own phone to answer your specific needs using ‘rules’ which are kind of like user-friendly Javascript coding, and can then share the ‘rules’ as a ‘recipe’ on the on{x} forum to see how others are programming their androids in different ways. Take a look at the video - such a great concept.
To me, this is the main reason why Android will overtake iPhones - it all comes down to personalisation, and with platforms like o{x} making it easy for anyone to customise their own devices, I think they will do very well.
M. x
Here are some notes I took from a Youngbloods event, in October last year by Dominique and Justin Hind at WiTH collective.
M. x
- Digital is the future - get involved or get left behind
- 4.2 million Aussies access Facebook from their mobiles last month
- 17 billion page impressions on Facebook each month
- Ad revenue does not cover hosting charges for YouTube
- API = application program interface - basically a digital pipe, feeding content at light speed. Used to pull in Facebook, Twitter and other content
- Most trusted on a branded site is video
- Check out crispin porter and Bogusky, weirder and Kennedy websites - both use api’s on the site
- 1 in 4 photos ever taken in history are now on Flickr
- No more focus groups! Live results
- Case study - Baby carrots in the US - eat ‘em like junk food - crispin porter and bogusky, repositioning as junk food in chip packet packaging
Key take outs:
- Get all your agencies talking up front - collaborative
- Plan bigger ideas - more than tv and radio
- Understand where your audience lives
- Investigate technology and platforms
- API driven media. Future driven by cookies, live bidding..
- We’ll be buying tv spots based on browsing history in 3-5 years!
- API driven ad formats - website in an ad - e.g. Burberry, 20 x impact, efficiency and return. More than just click through - engagement purchase intent
Went to a really cool Youngbloods event last night, WiTH Collective chatted to us about the future of Digital.. Was so good!
Some of my learnings:
API = Application Programming Interface.. “A Digital Pipe” (not the type you smoke)
Basically serves as an interface between different programs - Software-to-software (or social platforms in this case) and facilitates their interaction.
Yep, I was on the edge of my seat the whole time. I just love this stuff!!
M. x
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