Interesting and eye opening infographic. Some points I found interesting…
“By the end of 2013, there will be more mobile devices on earth than people”
“The average age for the first mobile phone is 13”
Android is still on the rise with the fastest growing ‘top mobile operating systems’ and ‘browsers’ growth charts, however Apple smartphone users report the highest satisfaction rating.
80% of mobile time is spent through apps.
The average consumer actively uses 6.5 apps in a month.
Mobile web adoption is growing 8x faster than web adoption did in the 90’s and early 00’s.
57% of users say they won’t recommend a business with a poorly designed mobile site.
Via: Digital Buzz
Mini’s ‘Salute’ Digital Billboard
Now there’s nothing I love more than a well executed digital and experiential tie in!
"MINI is on a roll with their NOT NORMAL marketing campaign. This summer, MINI celebrated the not normal relationship MINI fans have with their cars. They did this by creating a digital billboard that is equally not normal. A spotter identified MINI car drivers passing by the series of billboards and started a communication. They did things like take a photo and place it live on the billboard to treating them to a meal. In just one week, they ‘saluted’ 1,941 loyal MINI fans."
Makes some great content! I’m certainly jealous of those MINI owners. :)
Nike’s take on promoting sustainability with their ‘Reuse-A-Shoe’ initiative.
Thanks Brooke for the share!
While I sit here doting over my new Samsung Galaxy S4, I thought I might share a fun little experiential piece by Swisscom + Samsung. :)
Find out how people in Zurich used their eyes to win a Samsung Galaxy S4 of their own. Its inbuilt Smart Pause function means the S4 knows when someone is looking at it. The longer the person stares at the screen, the bigger the discount is but if you lose eye contact with the screen, the game ends! An S4 was given away once eye contact was made for the full 60 minutes, despite all the staged distractions.
Thanks Mike for this one!
Snickers created a way to make bad typers recognise why they were unable to spell correctly. Snikkers Googel worked to bid on misspellings of common search terms. Each time someone misspelled a word (which was probably often, since people generally rely on Google to correct the terms for them) they got tailored ads asking them to “Grab yourself a Snikkers,” because “Yu cant spel properlie wen hungrie.” According to the agency, the campaign reached 500,000 people in three days of launch.
Pretty neat idea!
via: creativity online
It might not be everyone’s cup of tea, but I just love this! Okay, so you remember these arcade coin games?
WELL! Intel have created this awesome engagement piece based around this coin machine concept. But with the use of robotics.. Because who doesn’t love robotics?!
Users can connect via Facebook, and be bought into a live streaming environment where a sweet ass robotic arm spells out their name with blocks (share to get an extra block of course!). Users are placed in a queue to push the prize to the end of the dispenser.
Vodafone Power Piñata
Another similar execution that springs to mind is the Vodafone Power Piñata a few years back, where a robotic arm smashes a piñata with different weapons unlocked each day.
Ariel Fashion Shoot
Here’s another great one for Ariel stain removal, where users can connect via Facebook and onlookers can watch the product demo taking place as they walk through Central station in Stockholm.
Loving these experiential/socially interactive tie ins!
This is hilarious. Nice parody of the latest viral sensation - Dove Beauty Sketches. My favourite line - “His eyes were rapey”
Enjoy! And happy Friday. :)
Here is an amazing idea that will be a sure game changer for the retail market. This is huge news for my big FMCG client so will be keeping a close eye on this one! Exciting stuff!
Mobeam is a new technology that enables point-of-sale barcode scanners to read coupons, loyalty cards, and other items directly from a smartphone. It sends pulses of light to the scanner’s sensor and mimics the black and white sequencing of a standard barcode.
The technology would enable retailers to send digital coupons and gift cards online and allow smartphone users to bring them up directly on their device, eliminating the need to carry physical papers with barcoded vouchers.
Mobeam has announced that the new Samsung Galaxy S4 smartphone will be the world’s first mobile device to integrate its technology so it can beam traditional barcodes. The Galaxy S4 will be able to engage in mobile commerce at millions of locations worldwide without requiring retailers to make changes to their existing point-of-sale systems!
Mobeam’s CEO, Chris Sellers, said: Mobeam’s vision is simple: to make mobile commerce work with existing point of sale technology. Making cutting-edge smartphones work with barcodes might not sound sexy, but it means consumers now have the ability to beam items such as coupons, loyalty cards, gift cards and event tickets at millions of locations – something that was previously impossible. Barcodes are universal and won’t be replaced anytime soon, meaning retailers don’t need to upgrade their POS systems. The mobile industry now has a commerce technology that can work everywhere, and the world will see it first on the Samsung Galaxy S4.
via: Simply Zesty
Facebook Face Recognition
In Israel, Coca-Cola decided to combine Facebook and face recognition technology to create FaceLook. By setting up machines across a theme park, it gave visitors a way of logging into their Facebook account using only their face and allowing them to post status updates. Simple, and a great example of the real and virtual worlds blending together.
C&A’s Facebook ‘Like’ Hangers
When Brazilian fashion retailer C&A decided to make its hanger digital, it came up with a brilliant idea to show how popular certain items are. They did this by allowing its hangers to display the number of likes each piece of clothing got on Facebook. That way, when customers wandered into the shop, they could see what the most wanted items are. This would make them more likely to purchase the item if they saw that it was more desirable. (Note: English subtitles are available by selecting captions in the video)
Singapore’s Biggest Tipping Jar
Designed to promote a reality TV series called ‘Can You Serve,’ BHH Asia Pacific created this giant vending machine which was filled with $1 coins. People could choose the establishment they wanted to tip by ‘liking’ it on Facebook. Once they did, a $1 coin would roll down the machine and make its way into the tip jar.
Twitter Vending Machine
South African brand BOS Ice Tea created this vending machine in Cape Town that serves you beverages whenever you tweet it. Through its own account, users would tweet the vending machine using the hashtag #BOSTWEET4T and it would dispense them a drink.
Swedish Army Recruitment
Looking to find 4,000 applicants for 1,500 new positions, the Swedish armed forces came up with a unique way of getting people’s attention. Revolving around helping others (since that’s what the armed forces do), a large box was placed in Stockholm city centre. Different individuals were locked in the box for a minimum of one hour with no contact from the real world. They could only be saved by those on the outside, who would replace them and the cycle would continue.
KLM Live Reply
For a while, KLM could do no wrong with its social media campaigns, releasing hit after hit with amazing regularity. This stunt was to show that KLM replies to every single tweet within an hour of it being sent, and it did this by setting up a human powered billboard that showed the reply in real life.
Tesco QR Code Shopping
The original and by far the best example of its kind, Tesco set up a QR shopping area for busy commuters in South Korea. This allowed them to do their grocery shopping while they were travelling to and from work since their lives are so busy. The success of the campaign wasn’t enough to make QR codes any greater than a fad, but it did prove that if you give it the right angle, they could be very useful.
Facebook Connected Wristbands
RFID hasn’t received much love in recent times – although Samsung and Sony are trying to change that with its NFC tags – but much like Tesco’s QR codes, RFID can really enhance an experience provided it’s implemented correctly. Mobile network provider Orange did this by getting attendeees at the Roxy Pro 2011 surf event to sign in with their Facebook account and transfer that data to a bracelet that contained RFID technology. From there, people could post to their profiles and win daily prizes.
Angry Birds Live
Created for T-Mobile, people in Barcelona got to play a real-life game of Angry Birds through a smartphone and see the destruction unfold in front of them as they played. Genius in every sense of the word.
Another great use of QR codes displayed at the beginning of 2012 where Heineken, at a music festival, decided to give everyone personalised QR codes. Those attending the event could scan them and find out something interesting about said person, giving them a nice icebreaker.
The Amazing Mind-Reader
Not one that strictly uses social media, but still a great way of using social to hammer home a point. An online bank gets a ‘psychic’ to tell unsuspecting visitors detailed information about themselves, showing just how much information we reveal about ourselves online.
The Literal Twitter Follow-back
Pizza chain Mellow Mushroom took the concept of following on Twitter a bit too literally as it dreamt up of the this great campaign. For everyone who followed its Twitter account, it would have its mascot literally follow them in real life. With family and friends in on the act, it made what could have been a creepy idea into something fun.
Mercedes-Benz Twitter Race
Using only the tweets of fans to run their cars, Mercedes-Benz created this innovative campaign that pitted four drivers against each other, choosing their own path to the finish line. Four tweets was the equivalent of one mile and so it got a lot of engagement that made it a massively successful campaign.
KLM Meet & Seat
Another KLM entry, this time using the power of LinkedIn to connect you with passengers on your flight. Making it an opt-in service, you can choose what information to reveal about yourself and see a seat map of the plane, showing who else opted into the service. It wasn’t as successful as its other campaigns but it did show that KLM was trying to take social media in a different direction, and give it more practical uses.
The Real-Life Facebook Wall
A small village in Switzerland called Obermutten decided to take the concept of the Facebook wall literally by creating their own physical Facebook wall. Anyone who liked the page would have their page printed out and put on the wall. What was a small campaign exploded in size, to the point that it was more engaging than Lady Gaga’s, Coca-Cola’s and Justin Bieber’s Facebook pages.
Back to basics: Weed Killer product packaging for the domesticated man. While he might help out with the washing, change nappies and cry during The Notebook, in his mind he’s still all bad-ass action.
Check out the case study vid, it’s hilarious. Just goes to show, again, that consumers really appreciate brands who don’t take themselves too seriously.
“Radio Geister”, a project developed for St John Ambulance in Hamburg, Germany, won a Grand LIA at the London International Awards this last week. One out of eleven deaths caused by car accidents has to do with driving after drinking. Radio spots were created, presented from the perspective of radio ghosts, fatal drunk driving accident victims. Small radio stations in the shape of wooden death crosses were placed around Hamburg, at the sites where car accidents caused by alcohol had happened. The mini radio stations were able to interrupt the signal of radio stations popular with young drivers, providing a personal challenge to avoid drinking and driving.
Source: The Inspiration Room
Is this the world’s most interactive print ad?
Imagine sitting in your lounge room with your boyfriend/girlfriend, bored and watching TV - when an ad comes on and strikes a chord with you - maybe a holiday package for couples. Imagine being served these kind of ads every time you watch TV. Ads that are actually relevant to you.. and you never have to view another Huggies or Australian Pensioner’s Insurance Agency ad again!
Intel Lab’s have just released a prototype Facial Recognition software which allows advertisers to target ads based on gender, age, kids/no kids, partnered/alone and mood.
These new developments from Intel Labs show us that this kind of targeted advertising is not all that far away! Excitement on the ad front. Never a dull moment, really. :)
[The video below shows us exact facial recognition, which is an amazing possibility and huge investment for any MMPORG! The nerd in me just got crazy excited.]
Some great pointers I noted coming out of a Youngblood’s Careers Night a few months ago. Enjoy!
Warren Brown, Creative Founder, BMF
Excuses for shutting down good work:
Don’t question your own judgement. Don’t go soft if you really genuinely feel it in your heart. It’s easy to have a great idea but it’s really hard to get it made. A good tip to sell it in: “What you said made me have the idea.” Get people to believe they had more to do with it than you did.
Jo from iKnoWho (recruitment agency)
Know your strengths, find what makes you unique and what makes you stand out and work from that.
What core things you have worked on? What do others value in you? Do you have a USP (unique selling point)? Think about your skills ‘pie’. Know your level.
Do a sense check. Can I do it? Make sure you know you can.
Use the “so what” theory - think about your CV from the reader’s perspective - So what if You came first in your graduating sports team? How does that benefit your employer?
Think of it like a shop window. Think of it as exactly the same - Make them want to get to know you.
Short and sweet. No cover page. Keep it focused. Your first page of your CV should say everything about you.
Absolutely NO TYPOS. 1-2 pages max. No fluff.
Great CV is: clean design, shouts the name, summary of employment, use of logos, position, dates, responsibilities, achievements, key campaigns. Capture attention straight away.
Traps to avoid: clutter and trying to stand out.
The cover letter is dead. Be personal, write the name. Be specific to the role/company. State your intention/why you’re applying. Include a referral, get someone to pass your resume on. Highlight relevant skills.
Your personal brand
How to shine in the interview
Preparation is key. Research the shit out of them! The agency, the people, clients and work, competitors, latest news. Information and familiarity is key. Be current. Understand what’s going on in the industry.
Be ready with opinions and be ready to back them up. Your opinions are valued, that’s why your in the industry. Have a list of questions.
Have examples ready of how you meet the brief, how you are exactly what they are looking for.
In the first ten minutes of an interview - they decide whether or not they want to hire you. They spend the rest of the interview justifying their decision. Interviewers use ‘I like them because they are like me’ approach. The more the interviewer asks, the more favorably the candidates are evaluated. Candidates with portfolios on laptops/iPads really stand out.
- Know yourself. Skills and USPs
- Be tight with application and your personal brand, online brand
- Prepare and research for your interview.
Quicksilver - Made By Waves