via: Simply Zesty
Facebook Face Recognition
In Israel, Coca-Cola decided to combine Facebook and face recognition technology to create FaceLook. By setting up machines across a theme park, it gave visitors a way of logging into their Facebook account using only their face and allowing them to post status updates. Simple, and a great example of the real and virtual worlds blending together.
C&A’s Facebook ‘Like’ Hangers
When Brazilian fashion retailer C&A decided to make its hanger digital, it came up with a brilliant idea to show how popular certain items are. They did this by allowing its hangers to display the number of likes each piece of clothing got on Facebook. That way, when customers wandered into the shop, they could see what the most wanted items are. This would make them more likely to purchase the item if they saw that it was more desirable. (Note: English subtitles are available by selecting captions in the video)
Singapore’s Biggest Tipping Jar
Designed to promote a reality TV series called ‘Can You Serve,’ BHH Asia Pacific created this giant vending machine which was filled with $1 coins. People could choose the establishment they wanted to tip by ‘liking’ it on Facebook. Once they did, a $1 coin would roll down the machine and make its way into the tip jar.
Twitter Vending Machine
South African brand BOS Ice Tea created this vending machine in Cape Town that serves you beverages whenever you tweet it. Through its own account, users would tweet the vending machine using the hashtag #BOSTWEET4T and it would dispense them a drink.
Swedish Army Recruitment
Looking to find 4,000 applicants for 1,500 new positions, the Swedish armed forces came up with a unique way of getting people’s attention. Revolving around helping others (since that’s what the armed forces do), a large box was placed in Stockholm city centre. Different individuals were locked in the box for a minimum of one hour with no contact from the real world. They could only be saved by those on the outside, who would replace them and the cycle would continue.
KLM Live Reply
For a while, KLM could do no wrong with its social media campaigns, releasing hit after hit with amazing regularity. This stunt was to show that KLM replies to every single tweet within an hour of it being sent, and it did this by setting up a human powered billboard that showed the reply in real life.
Tesco QR Code Shopping
The original and by far the best example of its kind, Tesco set up a QR shopping area for busy commuters in South Korea. This allowed them to do their grocery shopping while they were travelling to and from work since their lives are so busy. The success of the campaign wasn’t enough to make QR codes any greater than a fad, but it did prove that if you give it the right angle, they could be very useful.
Facebook Connected Wristbands
RFID hasn’t received much love in recent times – although Samsung and Sony are trying to change that with its NFC tags – but much like Tesco’s QR codes, RFID can really enhance an experience provided it’s implemented correctly. Mobile network provider Orange did this by getting attendeees at the Roxy Pro 2011 surf event to sign in with their Facebook account and transfer that data to a bracelet that contained RFID technology. From there, people could post to their profiles and win daily prizes.
Angry Birds Live
Created for T-Mobile, people in Barcelona got to play a real-life game of Angry Birds through a smartphone and see the destruction unfold in front of them as they played. Genius in every sense of the word.
Another great use of QR codes displayed at the beginning of 2012 where Heineken, at a music festival, decided to give everyone personalised QR codes. Those attending the event could scan them and find out something interesting about said person, giving them a nice icebreaker.
The Amazing Mind-Reader
Not one that strictly uses social media, but still a great way of using social to hammer home a point. An online bank gets a ‘psychic’ to tell unsuspecting visitors detailed information about themselves, showing just how much information we reveal about ourselves online.
The Literal Twitter Follow-back
Pizza chain Mellow Mushroom took the concept of following on Twitter a bit too literally as it dreamt up of the this great campaign. For everyone who followed its Twitter account, it would have its mascot literally follow them in real life. With family and friends in on the act, it made what could have been a creepy idea into something fun.
Mercedes-Benz Twitter Race
Using only the tweets of fans to run their cars, Mercedes-Benz created this innovative campaign that pitted four drivers against each other, choosing their own path to the finish line. Four tweets was the equivalent of one mile and so it got a lot of engagement that made it a massively successful campaign.
KLM Meet & Seat
Another KLM entry, this time using the power of LinkedIn to connect you with passengers on your flight. Making it an opt-in service, you can choose what information to reveal about yourself and see a seat map of the plane, showing who else opted into the service. It wasn’t as successful as its other campaigns but it did show that KLM was trying to take social media in a different direction, and give it more practical uses.
The Real-Life Facebook Wall
A small village in Switzerland called Obermutten decided to take the concept of the Facebook wall literally by creating their own physical Facebook wall. Anyone who liked the page would have their page printed out and put on the wall. What was a small campaign exploded in size, to the point that it was more engaging than Lady Gaga’s, Coca-Cola’s and Justin Bieber’s Facebook pages.
MYO - wearable gesture control arm band. Love this! Get in my life! (Not sure why you would need to rewind a video to see how to cut chicken… but great demo!)
Imagining this paired with Google Glasses… Drool. Take my money dammit! :)
Adidas and Google - Advertising reimagined. Check out this talking shoe that broadcasts updates online based on your movement using a small computer, accelerometer, pressure sensor, a gyroscope and bluetooth to your Android. Not the greatest use of social but definitely onto something good here!
Google Glasses are here!! Enter via Twitter or Google+ for your chance to own a pair!
Google Glasses Now Available To Pre-order For $1500 - if you are chosen. Last year when Google unveiled their new Google Glasses eyewear, they offered developers a limited number of units for the same price. Today Google has once again opened up pre-orders for their Google Glasses. Google has a limited stock of 8,000 Google Glasses available in this pre-order round, and the application process includes a small task to complete. To be eligable for a pair of Google Glasses simply tell Google via Google+ or Twitter “What you’d do with your Glass in 50 words or less”. You can include up to 5 photos or images and a short video (15 secs max) if you would like to the hashtag #ifihadglass.
Google explains: “We’re looking for bold, creative individuals who want to join us and be a part of shaping the future of Glass. We’d love to make everyone an explorer, but we’re starting off a bit smaller. We’re still in the early stages, and while we can’t promise everything will be perfect, we can promise it will be exciting”
For more information on getting your hands on a pair of Google Glasses jump over to the Google website. Deadline for applications is February 27th 2013.
"If you are chosen, we will reach out to you with an invitation to become a Glass Explorer (please remember to follow us so that we can contact you directly). Explorers will each need to pre-order a Glass Explorer Edition for $1500 plus tax and attend a special pick-up experience, in person, in New York, San Francisco or Los Angeles."
USB Typewriter #hipster #hilarious
You’d probably get sore fingers after a while but a very cool adaptation nonetheless!
Great idea coming out of Miami Ad School - drag to donate your pre-loved paid apps into the Apple Donation Box and Apple will donate to charity on your behalf.
Here’s an awesome Kinect advergame/film by Intel where you can fight in action scenes, deliver key lines, have your photo taken on the red carpet, DJ for LMFAO and take away a bunch of photos, including a mini-magazine cover story to post into Facebook showcasing your adventure… And it goes for 20 minutes!
After hours interactive window shopping with Adidas and Kinect technology! Nicely done.
Via Digital Buzz
Design consultancy Webb deVlam and packaging manufacturer Karl Knauer have created a special Global Travel Retail pack for Bombay Sapphire, with an illustration by Yehrin Tong that lights up whenever someone touches it.
Design Week reports that the illustration was produced in electroluminescent ink, and a battery is hidden in the bottom of the packaging. When you pick it up off the shelf, a hidden mechanical switch triggers the electric current. This runs through different paths at different times to create the visual effect, which lasts for 18 seconds before stopping until its activated again.
Projection Mapping - Nissan. Projection mapping technology gets better and better by the day!
Via: Digital Buzz
The swiss are field testing a device to give amorous cows a way to send text to show they’re ready for some action. This new device hopes to make life easier for farmers who, in the past, have had to keep a close eye on their livestock to figure out when they are getting frisky, and pair them up with a bull before they change their minds.
…Never a dull moment in the world of technology!
Introducing Sphero - the first robotic ball gaming system controlled from your smartphone or tablet! Check this video out, so excited about the Augmented Reality part and the opportunities this will present!
More at http://www.gosphero.com/
Is this the world’s most interactive print ad?