Digital Love

Here’s an awesome Kinect advergame/film by Intel where you can fight in action scenes, deliver key lines, have your photo taken on the red carpet, DJ for LMFAO and take away a bunch of photos, including a mini-magazine cover story to post into Facebook showcasing your adventure… And it goes for 20 minutes!

M. x

kinect xbox advergame advergaming adverfilm interactive technology

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After hours interactive window shopping with Adidas and Kinect technology! Nicely done.

Via Digital Buzz

retail e-tail interactive technology kinect

Bombay Sapphire packaging lights up when touched!

Design consultancy Webb deVlam and packaging manufacturer Karl Knauer have created a special Global Travel Retail pack for Bombay Sapphire, with an illustration by Yehrin Tong that lights up whenever someone touches it.

Design Week reports that the illustration was produced in electroluminescent ink, and a battery is hidden in the bottom of the packaging. When you pick it up off the shelf, a hidden mechanical switch triggers the electric current. This runs through different paths at different times to create the visual effect, which lasts for 18 seconds before stopping until its activated again.

Very swish!

M. x

packaging branding alcohol design technology

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Projection Mapping - Nissan. Projection mapping technology gets better and better by the day!

Via: Digital Buzz

M. x

Nissan projection mapping technology outdoor installation

Cows that can sext

The swiss are field testing a device to give amorous cows a way to send text to show they’re ready for some action. This new device hopes to make life easier for farmers who, in the past, have had to keep a close eye on their livestock to figure out when they are getting frisky, and pair them up with a bull before they change their minds.

http://www.dailymail.co.uk/sciencetech/article-2212937/Now-EVERYONE-sexting-The-Swiss-cows-send-text-heat.html?ito=feeds-newsxml

…Never a dull moment in the world of technology!

M. x

technology mobile farming

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Introducing Sphero - the first robotic ball gaming system controlled from your smartphone or tablet! Check this video out, so excited about the Augmented Reality part and the opportunities this will present!

More at http://www.gosphero.com/

M. x

Augmented reality gaming ipad tablet smartphone iphone technology wireless

Is this the world’s most interactive print ad?

ipad magazine print advertising advertising technology app

Shazam: making TV more social

technology app smart TV social sharing community social media

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More tech awesomeness from Intel Labs

Since back in 2010, Intel Labs have been working on finger vein scanning, which, while on the topic of Intel Labs, I thought I would share. Move over Google wallet!

“The vending machine uses the technology as a replacement for conventional e-money, whereby you “pay” by your finger, with your e-money or credit card set up for automatic deductions. Users also register their email and postal addresses, so that they can claim customized free samples and giveaways directly through the digital signage built into the unit.”

More on this in today’s SMH (14.07.12)

M. x

Intel labs technology personalisation google wallet dna transaction

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Intel’s new Facial Recognition software and what it means for advertisers

Imagine sitting in your lounge room with your boyfriend/girlfriend, bored and watching TV - when an ad comes on and strikes a chord with you - maybe a holiday package for couples. Imagine being served these kind of ads every time you watch TV. Ads that are actually relevant to you.. and you never have to view another Huggies or Australian Pensioner’s Insurance Agency ad again!

Intel Lab’s have just released a prototype Facial Recognition software which allows advertisers to target ads based on gender, age, kids/no kids, partnered/alone and mood.

These new developments from Intel Labs show us that this kind of targeted advertising is not all that far away! Excitement on the ad front. Never a dull moment, really. :)

M. x

[The video below shows us exact facial recognition, which is an amazing possibility and huge investment for any MMPORG! The nerd in me just got crazy excited.]

facial recognition Facedeals Facebook targeted advertising advertising media smart tv intel technology consumer behaviour

Instacube: My new toy!

social media instagram technology

Double Robotics: Wheels for your iPad + Facetime

http://www.doublerobotics.com/

technology ipad digital

Forget Coles express checkouts - now introducing RFID auto-scan!

http://www.heraldsun.com.au/technology/smart-phone-to-avoid-queues-in-supermarkets/story-fn7celvh-1226410624726

retail technology RFID

Condition One: Immersive iPad Video Experience

Check this out. Immersive video player with an API licensed to media companies and brands. It’s a 180 degree experience inside of your iPad app.

Basically you can play any content you want and have users move around within that screen space. “We’ve taken the power of the still image, with the narrative from film and merging with virtual reality to create something entirely new.”

M. x

iPad iPhone API Media technology digital

Ninja Blocks is a very cool start-up by a bunch of people who have built, soldered and programmed some great little devices that link real world actions with online push!

Ninja Blocks are powerful little computers for sensing and controlling things in your physical environment. Ninja Cloud is a web service that lets you connect your online life to your real world stuff.

Extract from SMH: “Last week co-founders Marcus, his wife Madeline Schappi and Peter Moore shipped the first batch of 650 Ninja Blocks sold via a Kickstarter crowdfunding campaign that generated more than $102,000 in March. The gadget’s electronics boards are soldered and assembled by hand in the company’s offices at the Australian Technology Park in Sydney’s Redfern.”

Very cool! Look forward to seeing these in action on the Ninja Blocks Forum.

M. x

Social media digital online technology gesture based motion motion sensor