Digital Love

Snickers bids on misspelt Google search words - “Because you’re not you when you’re hungry”

Snickers created a way to make bad typers recognise why they were unable to spell correctly. Snikkers Googel worked to bid on misspellings of common search terms. Each time someone misspelled a word (which was probably often, since people generally rely on Google to correct the terms for them) they got tailored ads asking them to “Grab yourself a Snikkers,” because “Yu cant spel properlie wen hungrie.” According to the agency, the campaign reached 500,000 people in three days of launch.

Pretty neat idea!

M. x

via: creativity online

SEM website google google adwords adwords advertising

The Rainbow Code

My blog has been officially pimped with a huge gay rainbow! This is from a cool side project we’ve been working on at Holler, created off the back of the support of the Oxford Street rainbow crossing in Sydney after Mardi Gras. You can create a rainbow code for your blog or website by typing the URL and pasting the code! Easy peasy.

Take a look at http://www.therainbowcode.com.au/

M. x

website coding petition

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Google Map Maker

Here’s a cool new development from Google, which allows users to contribute to their map service! Google Map Maker allows users to add local information such as building outlines, hiking trials, rivers, railways and more to Google Maps.

According to Map Maker program manager Jessica Pfund, users can edit and update anything from historic buildings and streets to agricultural land, the Independent reports.

Contributions made through the browser-based map editor will be reviewed by other users and Google staff, in a system similar to Wikipedia.

Once approved, map amendments will appear on Google Maps, Google Earth and the Maps mobile app.

Have a play! http://www.google.com/mapmaker

Thanks Gual!

M. x

Google Google Maps Maps website development crowdsourcing UGC usergenerated

Some clients just need to understand…

… that this kind of stuff WORKS!

http://www.superimportanttest.com/

Nice find, Fitz!

M. x

random website branding hilarious

donottouch.org - weird idea for a pointless website!

http://donottouch.org/

M. x

Thanks Heathy!

website random cool web development development crowd sourcing creativity

CSS creatures generation from all-natural HTML5 and freshly squeezed CSS3!

Just tweet your creature’s makeup and they are ‘baked’ within 25 seconds and appear on their page! Too cute! :D

@csscreatures #4ae9b8 tooth hyper
@csscreatures orange
@csscreatures teeth nervous #3AC
@csscreatures turquoise moustache

http://bennettfeely.com/csscreatures/

M. x

html5 css3 twitter social media cute website

www.ifttt.com - If This Then That. Put the internet to work for you! On this super simple and super handy website, you can create ‘recipes’ that allow you to link one social update to another platform by simply connecting each via an authorisation popup box. Too great not to share!

M. x

website social media social sharing connectivity cross-platform social platform

Find your way to Oz - an interactive HTML5 experience (Chrome Experiment)

http://www.findyourwaytooz.com/final/

Here’s nice Chrome Experiment built in HTML5, a collaboration with Disney to promote the upcoming Oz The Great and Powerful movie. It’s a cute little piece where you can navigate around a Circus using your mouse. Once you get to the hot air balloon, a little surprise awaits!

A peek under the hood for any Devs :)

M. x

chrome experiment html5 website microsite development coding disney

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Homepage for the homeless - a fantastic way of raising money for young homeless people in Australia.

How does it work? The sites listed on the page offer a finder’s fee to anyone who refers customers to them. By shopping from homepageforthehomeless.org, this fee will go to charity, at no extra cost to you.

Nice work GPY&R Melbourne. (and thanks Gual!)

M. x

charity homeless australia website change for good

Retirement agency shows how you will age

This is great, but also super freaky! I can’t say I look too great at 107.

http://faceretirement.merrilledge.com/

M. x

website webcam enabled

Everyone is an artist! Contribute to a sometimes great, sometimes horrifying uncensored giant art wall.

website crowd sourcing

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My Audi Tracker

Here’s a great website/app for customers to track their personalised Audi, called My Audi Tracker. It’s a great way of building suspense to delivery day and giving you content you can enjoy and share, bringing you closer to the brand pre-delivery!

M. x

Via: Gual Barwell
More at: http://suivremonaudi.ca/intro

app website audi online order tracking personalisation manufacturing

Animal clinic uses Chat Roulette approach to finding homes for cats - http://catroulette.be/243

Website online guerilla

The Future of Retail Series

This is a fantastic series of articles by PSFK which sheds light on what they believe is the future of retail based on current projects. Take a look:

- See furniture in your home before you buy & again but with Augmented Reality

- Fit with a click - see how items look via virtual change room and more

- Sketchers: Offers rewards in exchange for customer review

- Tesco: Offers double loyalty points if shared on Facebook

- Fashion designer launches platform to crowdsource ideas

Check out the series - they offer some awesome sneak peeks into the ways other countries are using technology in retail.

M. x

Retail E-Tail ecommerce Digital Crowdsource Augmented Reality Webcam enabled Website

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This Exquisite Forest: Crowdsourcing an animated story, like the game of Chinese Whispers

This Exquisite Forest is an interactive digital project by Director, Chris Milk and Google Lab’s Aaron Koblin. Users can create their own animations added to a trail and in response to animations already submitted. These are then visualised as trees in a ‘forest’ of animations of stories.

Have a play with the website at http://www.exquisiteforest.com/

M. x

Crowdsource animation website web design google google labs storytelling