Digital Love

1. 

   Robotic arm + Facebook connect = all kinds of awesome

   It might not be everyone’s cup of tea, but I just love this! Okay, so you remember these arcade coin games? 

   

   WELL! Intel have created this awesome engagement piece based around this coin machine concept. But with the use of robotics.. Because who doesn’t love robotics?!

   Users can connect via Facebook, and be bought into a live streaming environment where a sweet ass robotic arm spells out their name with blocks (share to get an extra block of course!). Users are placed in a queue to push the prize to the end of the dispenser. 

   

   

   

   Anywho, check it out at https://pushultrabook.intel.com/

   Vodafone Power Piñata

   Another similar execution that springs to mind is the Vodafone Power Piñata a few years back, where a robotic arm smashes a piñata with different weapons unlocked each day.

   Ariel Fashion Shoot

   Here’s another great one for Ariel stain removal, where users can connect via Facebook and onlookers can watch the product demo taking place as they walk through Central station in Stockholm.

   Loving these experiential/socially interactive tie ins!

   M. x

    

   experiential online facebook social media digital advertising product demonstration product demo robots robotics technology 

2. 

    1

    

   My Audi Tracker

   Here’s a great website/app for customers to track their personalised Audi, called My Audi Tracker. It’s a great way of building suspense to delivery day and giving you content you can enjoy and share, bringing you closer to the brand pre-delivery!

   M. x

   Via: Gual Barwell
   More at: http://suivremonaudi.ca/intro

    

   app website audi online order tracking personalisation manufacturing 

3. 
   

   Animal clinic uses Chat Roulette approach to finding homes for cats - http://catroulette.be/243

    

   Website online guerilla 

4. 

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   Social Strategy: Paul Adams - Think outside in

   A great read from Paul Adams - ex-Google and now Facebook - talking about building relationships with consumers from a brand perspective. The key takeout for me was thinking back to how relationships are formed - through many lightweight interactions over time.

   Take a read if you have a spare 10 minutes - it really puts things back in perspective for us advertising people.

   http://www.thinkoutsidein.com/blog

   M. x

    

   social media strategy social social media psychology online digital human behaviour 

5. 

   Crowdsourcing Digital Ideas

   Online platform lets brands browse and buy crowd sourced digital ideas.

   http://www.publicscroll.com/

    

   crowdsource ideas digital online social social media website 

6. 
   Ninja Blocks is a very cool start-up by a bunch of people who have built, soldered and programmed some great little devices that link real world actions with online push!

   Ninja Blocks are powerful little computers for sensing and controlling things in your physical environment. Ninja Cloud is a web service that lets you connect your online life to your real world stuff.

   Extract from SMH: “Last week co-founders Marcus, his wife Madeline Schappi and Peter Moore shipped the first batch of 650 Ninja Blocks sold via a Kickstarter crowdfunding campaign that generated more than $102,000 in March. The gadget’s electronics boards are soldered and assembled by hand in the company’s offices at the Australian Technology Park in Sydney’s Redfern.”

   Very cool! Look forward to seeing these in action on the Ninja Blocks Forum.

   M. x

    

   Social media digital online technology gesture based motion motion sensor 

7. 

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   Oh. My. God. This is a printer that prints physical links to your digital content. Now it is possible to literally give a link to a friend or to make a tangible collection of an articles from a magazines on iPad.  There is no need for cartridges because of Z-INK paper - the paper have pigment inside. And the smooth instant opening of the content is possible because of NFC technology. Both of it is already exists on market.

   Ahmazing!! This is on top of my wish list!!

   M. x

    

   NFC Near Field Communication Digital Online Social Media Bookmarking 

8. 

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   Must view - Interactive Music Video using your Facebook details!

    

   interactive online facebook connect social media 

9. 

    6

    
   

   Lego has gone digital!

   Build, a collaborative project between Lego Australia and Google Chrome, fuses WebGL, the very latest in in-browser graphics, and Google Maps to allow users the chance to build, share and even renovate their very own digital Lego structures on a global platform.

   Start building!

    

   lego online digital social participation 

10. 

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    ONLY: Multiple Golds at Cannes Lions. One of the best website I’ve seen to date.

    You have to check this out!

    http://onlybecausewecan.com/

    M. x

     

    interactive online website catalogue retail branded content storytelling 

11. 

    Toyota Prius c: The Game of Life - Awesome use of a Youtube channel

     

    Youtube Interactive Online Personalisation Customisation 

12. 

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    It’s finally here!! Interactive advertising on Xbox Live using Kinect!

    Control the ad with gestures or voice command. Advertisers get real-time feedback from consumers via the console. Can’t wait to see this roll out, this will open up a whole new avenue for creative advertising.

    via: Holley Sydney Labs/Gual Barwell 

    More at Microsoft.

    M. x
     

    Kinect Xbox Microsoft Gesture Based Console Interactive Creative TVC online digital 

13. 

    Kaiser Chiefs - The Social Album

    Kaiser Chiefs launched their new album in an interesting and incredibly social way. Basically they produced 20 songs and launched the new tracks on a website with a website. They then gave consumers the option to create their own, new Kaiser Chiefs Album: 

    • Customise the tracks and their order
    • Create their own album artwork 
    • Supplied them with assets both social and traditional to be able to promote their personalised album 

    The great thing was, that for every copy of your album you sold you would get a pound.This campaign demonstrates brilliantly things like social shopping, crowd sourced product development and creating buzz from the bottom up: 

    via: Holler Sydney Labs/Gual Barwell

     

    Social personalisation customisation music online 

14. 
    Wirelessly login to all your social networks with Ford Keyfree app! Very cool.

    Via: Digital Buzz

     

    Bluetooth App wireless technology mobile social social network online 

15. 

    3D Virtual fitting - try on sunglasses online with 180° motion

    http://www.ditto.com/

    We all know how hard it is to find the perfect pair of sunglasses! Now with DITTO, you can do it all from the convenience of your home or work - complete with a e-commerce site, and free delivery! It also suggests certain styles of sunglasses to fit the shape and size of your head. What more could you ask for…

    “DITTO – a startup partnering with retailers that offers a 3D virtual fitting technology to help shoppers to try on glasses online. After consumers record a short video of themselves with a webcam, a 3D model avatar of the person is created which can then be used to try on pairs of glasses using a scrollable, 180-degree view. Final selections are aided by a side-by-side snapshot feature that is shareable on Facebook to solicit advice from friends.”

    Source: PSFK

     

    technology virtual webcam enabled e-commerce online retail e-tail