Microsoft Kinect outdoor piece for NRMA went up overnight in Martin Place - very cool. Lean left or right to spin the car, interact using hand gestures.
NRMA also did an interactive bus shelter ad that I played with at Wynyard a few months ago for the same campaign - ‘like’ the NRMA page and you could choose different kinds of music from your iPhone to play out of the bus stop in-built speakers! 
The whole campaign revolves around ‘discovering which parts of your car your insurance may not automatically cover’ leading to NRMA’s promise - ‘we automatically insure the extras others don’t.’ Great to see more and more brands getting out there and using new technologies. Nice job Whybin\TBWA\Tequila!
M. x
Kinect Shopping Trolley - how cool is this demo! Using the motion sensors on Microsoft’s Kinect, the shopping trolleys will identify your loyalty card, scan items as you put them in the trolley and will even follow you around the shop.
It’s an early prototype version so it’s still being developed, but I’m already very impressed with the features - such as reminding you to buy gluten free pasta!
Bit freaky, but kinda cool!
M. x
Gmail Motion April Fool’s - hilarious. With Spotify bringing in a motion based control, and Microsoft/Xbox Kinect making waves in late developments, this April Fool’s joke might not be that far off, minus the charades style typing! :) M. x
WOW. This is easily the best use of AR I have seen to date! All done by my new pal, Aden Hepburn (Digital Buzz) his team at VML, and Fuel Communications. The installation was triggered via an interactive mat filled with pressure sensors, while Xbox Kinect was used to pick up the gestures. I just can’t believe I missed this, probably the one morning I didn’t walk through Martin Place! Fantastic work, though. Absolutely love it!
M. x
Source: Digital Buzz
Another one from Microsoft.. The future of Xbox Kinect. Slightly more realistic than the last I think!
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